About
The Decorating Diva.com is a decorating blog covering the latest trends in home design, Green design, color, home decor and healthy home living, as well as, reviews of a variety of home decorating products.
The Decorating Diva.com has attracted publicity from Woman’s World, Reuters, Saint Petersburg Times, Tampa Bay Times, Seattle Post Intelligencer,various ABC, NBC and CBS affiliates among other media outlets.
Our Story
We love everything about decorating, from picking paint colors to sewing the trim on a pillow. If it has anything to do with decorating and home beautification, you will find us in the midst of it.
Sharing our love of decorating and helping others create the homes of their dreams has been our driving mission since 2000. In 2002 our parent company C & S Innovations LLC decided to spin off a sister company of Room In A Kit LLC by launching Decorating Divas workshops. At the Decorating Divas Training Center, students learned everything from how to faux paint to how to accessorize like a professional decorator.
At each workshop, without fail a handful of students would ask about online decorating and buying resources. Sure one could find decorating information in conventional venues, you know bookstores, television, etc. As decorating junkies we all agreed TV was great, with our favorite shows being Trading Spaces and just about any decorating show on HGTV. The television shows were great for inspiration but the Decorating Divas’ students needed more and preferably something they could print out and look at later. After all who takes notes while watching their favorite decorating and design show? Ok, so we do occasionally but that’s not the norm. Born from those requests for online decorating and design resources came the idea for the creation of “thedecoratingdiva.com” website where decorating divas come to learn about design, style and decor.Enjoy and Happy Decorating!
About Our Founder
Carmen Natschke is an interior decorator, lecturer, freelance writer and co-founder of both roominakit.com an online home decor shop and thedecoratingdiva.com an online decorating journal, center for online decorating education and decorating resource hub. Carmen is passionate about decorating and has shared that passion with hundreds of women through her Decorating Divas workshops and seminars. Her decorating articles have been published both in print and online. In 2003, Carmen received national recognition and was awarded the coveted Gifts and Decorative Accessories 52nd Annual Retailer Excellence Award for Visual Merchandising for her innovative approach for combining the artistic discipline of design with the scientific methodology detailed in Paco Underhill’s book, “Why We Buy: The Science of Shopping.”
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