Design is Storytelling: BoConcept’s “The Call” with Mads Mikkelsen

Distilled to its very essence design is all about storytelling.  Like a great book that has you flipping pages unable to pull away from the story as the hands of time circle around advancing as the day does, or a film with a story-line that emotionally hooks you and refuses to let go, great design can also possess that spellbinding power. A power found only in the most captivating of stories.

In design, the storytelling vocabulary usually consists of terms such as space, lines, shapes, light, ambiance, texture, color, materials, contrast, harmony and drama. Danish furniture retailer, BoConcept understands this, and with that understanding of the importance of the engaging narrative in relation to design, they set out to create a unique hybrid part-commercial and part-indie film, “The Call” starring both iconic Danish star, Mads Mikkelsen, and Danish furniture.

Danish actor Mads Mikkelsen on his involvement with BoConcepts film, The Call. | The Decorating Diva, LLC

I very rarely take on commercial roles, but these films are different. BoConcept allowed professional film makers to do what they do best and I am very happy to have had the opportunity to create something unique and special together with a team of great Danish colleagues.” –  Mads Mikkelsen.

In my opinion, BoConcept’s “The Call” should be classified under film art.  I was intriqued and followed along for the entire film, which clocked in at over six minutes. There was something special and engaging about it, and yes, the filming was divine, as was the acting, and as a decorating diva at heart I would be remiss if I failed to mention the extraordinarily beautiful furniture and decor as well as the home “The Call” was filmed in. I share set decorating and style details below.

Behind the scenes at the filming of “The Call”

“The Call” was filmed in Valencia, Spain in the breathtakingly, beautiful contemporary villa of best-selling BoConcept designer Morten Georgsen.

BoConcept's The Call Film Location - Valencia at home of Morten Georgsen. | The Decorating Diva, LLC

It was a thrill to see my house and some of my own designs being part of a great drama with a star like Mads Mikkelsen in the lead role.” – Morton Georgsen.

BoConcept Mezzo Bed - bedroom design "The Call" | The Decorating Diva, LLC

You can take our concept in many different directions, but in this case, we wanted to achieve a mature, luxurious ambiance to complement Mikkelsen’s character. We combined dark colors with fine natural materials such as leather and marble as well as shiny materials on lamps, cushions and rugs to add a touch of glamour.’ – Jette Christensen, BoConcept Visual Manager

The art of storytelling in design and film illustrated in "The Call" by BoConcept | The Decorating Diva, LLC

The Mezzo sofa has a central role in the film and it is perfect for the job with big seats and cushions, and dressed in exclusive stone-coloured leather. The film ends with Mads Mikkelsen lounging in the most iconic chair from BoConcept; the Imola chair. The fabric is Napoli – a smooth, velvety fabric in a dark brown tone to provide an elegant contrast to the big leather sofa and marble table. ‘Mads’ great performance and look is the perfect match for BoConcept which is clearly expressed with the image of him sitting in the Imola chair. They just look great together.” Torben Paulin, BoConcept CEO


Disclosure:  All opinions expressed in this post are all my own.  This is a sponsored post/branded content in partnership with AOL Be On Networks and BoConcept. We appreciate the generous sponsorship of design brands that support the Decorating Diva blog and make it possible for me to bring you, our wonderful readers,  excellent design and lifestyle articles throughout the year.