Distilled to its very essence design is all about storytelling. Like a great book that has you flipping pages unable to pull away from the story as the hands of time circle around advancing as the day does, or a film with a story-line that emotionally hooks you and refuses to let go, great design can also possess that spellbinding power. A power found only in the most captivating of stories.
In design, the storytelling vocabulary usually consists of terms such as space, lines, shapes, light, ambiance, texture, color, materials, contrast, harmony and drama. Danish furniture retailer, BoConcept understands this, and with that understanding of the importance of the engaging narrative in relation to design, they set out to create a unique hybrid part-commercial and part-indie film, “The Call” starring both iconic Danish star, Mads Mikkelsen, and Danish furniture.
In my opinion, BoConcept’s “The Call” should be classified under film art. I was intriqued and followed along for the entire film, which clocked in at over six minutes. There was something special and engaging about it, and yes, the filming was divine, as was the acting, and as a decorating diva at heart I would be remiss if I failed to mention the extraordinarily beautiful furniture and decor as well as the home “The Call” was filmed in. I share set decorating and style details below.
Behind the scenes at the filming of “The Call”
“The Call” was filmed in Valencia, Spain in the breathtakingly, beautiful contemporary villa of best-selling BoConcept designer Morten Georgsen.
Disclosure: All opinions expressed in this post are all my own. This is a sponsored post/branded content in partnership with AOL Be On Networks and BoConcept. We appreciate the generous sponsorship of design brands that support the Decorating Diva blog and make it possible for me to bring you, our wonderful readers, excellent design and lifestyle articles throughout the year.