Floored by Inspiration: Beautiful Flooring Gives Birth to Divine Design


Shaw Floors invited a group of ten design writers and bloggers to North Carolina for the launch of the new HGTV HOME Flooring by Shaw collection. As part of the launch event, Shaw asked us to design a room from the floor up using products from the HGTV HOME collection.

The HGTV flooring collection has been in the making for over five years, when Shaw approached HGTV to collaborate on a product line. The environmentally friendly flooring collection ranges from: laminate floors that look so good that many mistook them,upon visual review, for hardwood; beautiful hardwoods that are so easy to install (click installation) DIYers will swoon; carpets in a gorgeous spectrum of textures, colors, designs and piles; and area rugs that can easily and affordably transform a room from blah to amazing.


My design partner, Ethan Hagan of One Project Closer, picked the flooring selections for our design project prior to my arrival. He selected a warm and visually rich laminate wood flooring and a multi-colored and multi-patterned area rug. Our design challenge was to create a design concept incorporating those two elements. We had a little over two and a half hours, while we traveled from Asheville to Greensboro, to create a mood board to communicate our design vision. We were provided with a plastic bin filled to the top with fabric, trim, an HGTV HOME for Sherwin Williams paint deck, and magazines ranging from design to fashion to beauty. Ethan and I quickly decided we wanted a contemporary, sophisticated, livable, elegant and subtlety glamorous design that was also soothing and calming. We wanted to design a room that was beautiful and inviting, and that would allow the homeowner to immediately decompress and quickly forget the stresses of the outside world as soon as they entered through the door.  Our vision was a sophisticated sanctuary-all the comforts, glamour and luxury of a five-star hotel-at home. imageWhen we arrived at Tribuzio-Hilliard Studio, Ethan and I were assigned Loura ‘Lou’ Lockwood to assist us to bring our design vision to life. We couldn’t have been more thrilled to have her on our design team. She took one look at our design board and immediately knew what we wanted to create.


We were also ecstatic that HGTV design celebrity Lisa LaPorta really liked our design concept. Neither Ethan nor I are trained design professionals, we both come to the design and DIY fields from very different backgrounds. Ethan was a surgical videographer and is now the founder of the very popular DIY blog, “One Project Closer”. As for me, I’m a former software engineer with an incredible passion for beautiful design, and I’ve now made covering that industry for this publication my career. So to say it was a bit daunting to take on this challenge would be an understatement. Thankfully, Ethan and I both love a good challenge as much as we love design and DIY, so it was fun. And with Lou’s guidance I think we brought to life the sophisticated sanctuary we had envisioned. image

Decor Resource: HGTV HOME Flooring by Shaw area rug (Oleander Breeze) and laminate (Crystalline Oregon Trail).

Next: Behind the Scenes at the HGTV HOME Flooring by Shaw Design Challenge.

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