Good Housekeeping Green Seal of Approval

We’re all familiar with the trusty Good Housekeeping Seal. We know that we can trust any product bearing that symbol of quality and excellence.    Personally, I look for it on household products and will often pick the product bearing the Good Housekeeping seal over a similar product lacking the prestigious symbol of tested quality. Now those of us who seek quality and excellence in products for our home can rest easy knowing that Good Housekeeping has stamped it’s mark of excellence on Green household products.

“The Good Housekeeping Seal was developed to safeguard consumers from tainted products and false claims,” said Rosemary Ellis, editor-in-chief of Good Housekeeping.  “The Green Good Housekeeping Seal is the next logical step: Today, there are many products claiming to be green but no real guidelines defining what that means.  We know that our readers want to make greener choices but are confused by, and even mistrustful of, many product promises. It’s our responsibility to help consumers make the wisest and healthiest choices for themselves and their families.” – Good Housekeeping Press Release March 2009

Never has this been more critical than now, as so many products from household cleaners to textiles to furniture to appliances and to floor materials –  tout the “green” label, but in reality only a very few truly are “green” eco friendly products. As a concise and standard definition of what constitutes a “Green” or environmentally friendly product seems to be elusive.  Good Housekeeping will“ evaluate products based on their measurable environmental impact and give consumers guidance–just as the magazine did a century ago with the launch of the Good Housekeeping Seal. “

Look for the Good Housekeeping Green Seal to appear on select household products beginning in the second half of 2009.