IKEA’s Clever Tribute to Everyday Household Heroes that Make Life Better

As in the past, IKEA has proven itself quite skillful at showcasing the extraordinary cast of household characters that make our everyday lives that much better – items like clothes hangers, supple bath mats, toilet paper dispensers, soap dishes, wall hooks, toilet cleaning brushes and so much more. We take these simple, yet effective tools for granted. Every day we use them with little recognition of the hard work they do for us. For me, it’s when I travel that I realize just how important these oft overlooked household warriors are.  At hotels, and, yes even at iconic luxury ones,  stepping out of the shower onto a “bath towel” that is neither welcoming nor supple quickly reminds me of how much I miss my lush bath mat that I take for granted everyday. Don’t even get me started on the sheer lack of enough clothes hangers or wall hooks, and beauty mirrors. So many of those things that make my life a bit better and happier are sadly lacking  in some of the hotels I stay at. So when I return home, even if it’s only for a fleeting moment I recognize those household items like my telescoping beauty mirror, abundant clothes hangers, and my plush bath mat. Small and insignificant in relation to the furniture and decor in my home, but it’s those small things that do matter and do contribute to living a better life at home.

IKEA WAll Hook #everydayhero campaign. | The Decorating Diva, LLC

The Wall Hook – often overlooked but always working hard for us. “We’re very proud of each and every product that makes life at home better. We’ve put just as much thought and hard work into each of our products – to find the right combination of form, function, quality, sustainability and a low price.” – Mia Lundström, Creative Director at IKEA of Sweden.

In the following entertaining video , directed by Joachim Back, IKEA offers its own lovely tribute to the #everydayhero in our homes from lowly toilet brushes to lofty mattresses – the workhorse of our everyday lives.

Disclosure:  All opinions expressed in this post are all my own.  This is a sponsored post/branded content in partnership with AOL Be On Networks and IKEA. We appreciate the generous sponsorship of design brands that support the Decorating Diva blog and make it possible for me to bring you, our wonderful readers,  excellent design and lifestyle articles throughout the year.

No tags