Sferra 1891 Bedding Collection for Fall 2007
Sferra the manufacturers of high quality Italian fine linens and bedding has announced that it will be debuting a new bedding collection aptly named 1891 (the year Sferra was established). The collection will be available for viewing to the trade at the August 2007 New York International Gift Fair (by appointment only).
According to the June 22, 2007 Home Textiles Today issue Sferra will introduce this new bedding collection at:
…slightly lower price points, intended to broaden its presence in better department and boutique stores. At the same time, the collection reaches out to a larger demographic than Sferra’s highest-end goods: first-time households, summer and second homes and younger design enthusiasts.
That’s fabulous news for those of us with champagne design dreams but without the Paris Hilton trust fund to accompany those lavish design and decor fantasies. And when they mean “slightly lower price points” it truly is -
Sferra will present 1891 as sets, with a queen duvet set retailing at $249, sheet sets at $199, and dec pillows from $60 to $110.
That’s unbelievably affordable – and Sferra is known for unsurpassed quality so I am positive these inexpensive linens will feel like they cost hundreds more than what you paid!
When new details on the Sferra 1891 collection become available we will report them back to you.
