Susan Serra: Inspired by BlogTour London

In September 2011, a select group of design, lifestyle and travel bloggers were invited to London to participate in a pioneering concept: the idea was to create design tours powered by the social media influence of bloggers. This breakthrough concept was developed and executed to complete perfection by two extraordinary individuals, Veronika Miller and Tim Bogan of Modenus.  The concept? BlogTour. The World Designed.  Well, it’s world famous now and certainly doesn’t need an introduction, but you can learn more about the maiden voyage here. As a member of the the original team of BlogTour bloggers that traveled to London for the London Design Festival, I’m greatly honored and proud to see Veronika and Tim expand BlogTour into an international endeavor with scheduled tours in New York City (to coincide with the Architectural Digest Home Design Show – March 22-24, 2012), Italy and France.

BlogTour London 2011, was also so much more than just exquisite design, amazing venues and incredible events. It was seven days of rekindling old friendships, and establishing new friendships. We traveled together, we ate together and we had so much fun together (oh, how much we laughed) as we discovered London and all the beautiful design it had to offer. Old bonds were strengthen and new bonds were created – I felt that we operated as a family of very enthusiastic design lovers.

Over the next few days we will be introducing six former BlogTour design ambassadors and the images that captured their hearts and souls during that one amazing week in London last fall. I hope you love each of these inspirational posts as much as I do. Today we start off the “Inspired by BlogTour London” series with renowned kitchen designer, and head design maven at Bornholm Kitchen and Scandinavian Made, Susan Serra.

London Design Week
Inspiration Look Book

Susan Serra Blog Tour London Inspiration

We were pleasantly overwhelmed with the number of photos each BlogTour alumnus submitted – such a very talented group with a very keen eye toward design. We could only choose a few of the gorgeous images for the look books/inspiration boards.  But we didn’t want the rest of those beautiful images to be left on the ‘editing room’ floor…so we created an interactive slideshow (replete with product details) for your enjoyment.

[gpslideshow thumbs=on]

About Susan

Susan Serra Head Shot Susan Serra, CKD, CAPS, is president of Susan Serra Associates, Inc., a kitchen and bath remodeling firm, for 20+ years. Susan’s kitchen and bath design work has been published internationally in design magazines, within the top interior design blogs, in books, manufacturers’ brochures, and more.

Susan authors the #1 blog on kitchen design by a professional kitchen designer, The Kitchen Designer, The Kitchen Designer since 2007. Susan is founder and designer of Bornholm Kitchen Bornholm Kitchen, a Scandinavian inspired and warmly modern brand of kitchen cabinetry and furniture.

Co-founder with her daughter Kelly, of Scandinavian Made Scandinavian Made, a web shop of Scandinavian hand woven rugs and artisan-made ceramics,  Susan and Kelly import products new to the US, found through their travels in Scandinavia.

Susan is the go-to source for the media for insight on kitchen design, having appeared on Martha Stewart radio three times, quoted in the New York Times, LA Times, Financial Times,, in many Meredith publications and more. Susan is a frequent consultant to brands in the kitchen and bath industry.

Susan is always looking for new products, ideas, trends and materials in the kitchen and bath industry. Frequent travels to design shows in the U.S. and abroad contribute to continuing knowledge of what’s new in the world of kitchen design. Heartfelt thanks are given to Tim Bogan and Veronika Miller of Modenus for their invitation to attend Blog Tour 2011/London Design Week – one of the most important design highlights of Susan’s 20+ career in design.