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Tigressa Carpet – The Shaw Floors Event Blogger Round-up



image “We don’t consider ourselves carpet connoisseurs and are always skeptical of new products that get slapped with fancy names or have significant marketing dollars behind it. But Shaw’s approach of sharing their carpet construction from soup to nuts and being transparent about the entire process was refreshing and we couldn’t help but get behind Tigressa SoftStyle, here’s why.” – Charles & Hudson

image “I’m kind of a geek, so I was very into the heavy-on-the-science tour of the Shaw headquarters. It was cool to see the process from start to finish, and it really illustrated the advantages of Tigressá SoftStyle carpet.

We started where most things do: inspiration. We briefly discussed the colors, research, home and fashion trends, and qualities (strength, beauty, protection) that influenced the Shaw designers. Regional inspiration boards and displays showing national and regional sales of existing products by color were interesting to study.” – Amy Bleier Long for Traditional Home

image  “Jocie and I just got back tonight from our trip down to Shaw Flooring Headquarters, and our brains are humming with future post ideas…here are some highlights of what we learned, saw, and touched with our own hands this week.” – One Project Closer

image “Here we were in their [Shaw’s] R & D Department where they took regular carpet fibers and inserted them into the cool-aid tester (below) as well as the cooking oil. Along the way to the bottom of the jar they soaked up the liquid just like a sponge. Tigressa’s fibers just sat right on top of the liquid! “– Colour Me Happy

image “The Material Girls were recently invited to a preview of the latest product launch from Shaw Floors, a new and innovative line of carpet called Tigressa.  As part of the exclusive sneak peek event, I got to experience Tigressa  up close and personal – and it lives up to it’s name as being both soft and strong.  Tigressa  has a unique fiber shape to create an ultra-soft texture and the advanced yarn engineering produces a pleasant, luxurious touch with superior durability.  Having grown up in the carpet industry, I can attest to this being the softest carpet I have ever felt.  “ – Jill Seidner for Material Girls

image “ It seems to me that putting carpet and sustainability in the same sentence is an oxymoron.  It is reported that around 800 million square yards of carpet gets dumped into our landfills per year in the US.  That is an incredible amount of carpet.  Shaw has recognized that this is a major problem and is working to help solve this issue.  Shaw’s approach to sustainability focuses on the triple bottom line: economic sustainability, environmental sustainability and social sustainability. “ – Building My Green Life

image  “Getting a preview of the whole line [Tigressa Carpet] with Kathy Young, Director of Creative Services for Shaw.  She is really the brains behind the look of all the beautiful floors at Shaw and it was a real treat to get a personal consultation on the new line with her! “ – Daily Danny

image“I had the opportunity to walk on the new Tigressa carpet during the cocktail party at the Manor House Ruins, and was pleasantly surprised at how nice it felt underfoot. Normally, I’m not a big fan of synthetic rugs or carpets because they tend to feel a bit hard and crunchy. That wasn’t the case with the Tigressa carpets I stepped onto – they were nice, cushy, soft and very inviting.”

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(c) The Decorating Diva, LLC. |Friday, July 2nd, 2010

3 Responses for “Tigressa Carpet – The Shaw Floors Event Blogger Round-up”

  1. The Decorating Diva features “Best of” Blog Posts for Tigressa Carpet | Interior Design Sense says:
    July 4, 2010 at 2:21 pm

    [...] The Decorating Diva featured a great round up of blog posts on the Tigressa Carpet launch that a select group of bloggers had the opportunity to attend.  After meeting all of these fabulous bloggers it was neat to see everyone’s individual report on the two day event – and it was so much fun to meet the faces behind everyone’s unique blogs.  For the full report, check out “The Shaw Floors Blogger Round-Up.“ [...]

  2. The Decorating Diva features “Best of” Blog Posts for Tigressa Carpet | Style of Design says:
    July 4, 2010 at 6:20 am

    [...] The Decorating Diva featured a great round up of blog posts on the Tigressa Carpet launch that a select group of bloggers had the opportunity to attend.  After meeting all of these fabulous bloggers it was neat to see everyone’s individual report on the two day event – and it was so much fun to meet the faces behind everyone’s unique blogs.  For the full report, check out “The Shaw Floors Blogger Round-Up.“ [...]

  3. Jill Seidner says:
    July 3, 2010 at 7:59 pm

    Great feature – such a brilliant idea! (And it was nice to see some of the other blog posts on Tigressa – there were a few others I had missed out on reading.) Thanks for featuring!!

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