“We don’t consider ourselves carpet connoisseurs and are always skeptical of new products that get slapped with fancy names or have significant marketing dollars behind it. But Shaw’s approach of sharing their carpet construction from soup to nuts and being transparent about the entire process was refreshing and we couldn’t help but get behind Tigressa SoftStyle, here’s why.” – Charles & Hudson
“I’m kind of a geek, so I was very into the heavy-on-the-science tour of the Shaw headquarters. It was cool to see the process from start to finish, and it really illustrated the advantages of Tigressá SoftStyle carpet.
We started where most things do: inspiration. We briefly discussed the colors, research, home and fashion trends, and qualities (strength, beauty, protection) that influenced the Shaw designers. Regional inspiration boards and displays showing national and regional sales of existing products by color were interesting to study.” – Amy Bleier Long for Traditional Home
“Jocie and I just got back tonight from our trip down to Shaw Flooring Headquarters, and our brains are humming with future post ideas…here are some highlights of what we learned, saw, and touched with our own hands this week.” – One Project Closer
“Here we were in their [Shaw’s] R & D Department where they took regular carpet fibers and inserted them into the cool-aid tester (below) as well as the cooking oil. Along the way to the bottom of the jar they soaked up the liquid just like a sponge. Tigressa’s fibers just sat right on top of the liquid! “– Colour Me Happy
“The Material Girls were recently invited to a preview of the latest product launch from Shaw Floors, a new and innovative line of carpet called Tigressa. As part of the exclusive sneak peek event, I got to experience Tigressa up close and personal – and it lives up to it’s name as being both soft and strong. Tigressa has a unique fiber shape to create an ultra-soft texture and the advanced yarn engineering produces a pleasant, luxurious touch with superior durability. Having grown up in the carpet industry, I can attest to this being the softest carpet I have ever felt. “ – Jill Seidner for Material Girls
“ It seems to me that putting carpet and sustainability in the same sentence is an oxymoron. It is reported that around 800 million square yards of carpet gets dumped into our landfills per year in the US. That is an incredible amount of carpet. Shaw has recognized that this is a major problem and is working to help solve this issue. Shaw’s approach to sustainability focuses on the triple bottom line: economic sustainability, environmental sustainability and social sustainability. “ – Building My Green Life
“Getting a preview of the whole line [Tigressa Carpet] with Kathy Young, Director of Creative Services for Shaw. She is really the brains behind the look of all the beautiful floors at Shaw and it was a real treat to get a personal consultation on the new line with her! “ – Daily Danny
“I had the opportunity to walk on the new Tigressa carpet during the cocktail party at the Manor House Ruins, and was pleasantly surprised at how nice it felt underfoot. Normally, I’m not a big fan of synthetic rugs or carpets because they tend to feel a bit hard and crunchy. That wasn’t the case with the Tigressa carpets I stepped onto – they were nice, cushy, soft and very inviting.”
